Marriott Cluster Marketing Executive in Cheshire, United Kingdom
Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels.
Marriott Hotels , Marriott International s flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 70 beautiful properties in gateway cities and distinctive resort locations around the world. Our associates deliver sophisticated and warmly authentic service in a comfortable and luxurious atmosphere that cultivates fulfilling experiences for both our associates and our guests.
The Pennines Cluster seeks an enthusiastic, dynamic and creative Cluster Marketing Executive to be accountable for supporting the integrated strategies designed to position its hotels competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives loyalty.
The position reports directly into the Cluster Director of Sales with a dotted line into the Director of Marketing Provinces. This role will be expected to be a strong team player within the wider Cluster Team, the hotel teams within the Cluster and the UK & Ireland Area Marketing Team.
The Cluster Marketing Executive will be accountable for the execution of the Cluster marketing activity, including management of the annual marketing plan, executing advertising campaigns and promotions, and supporting local pull through of assets and activation packs, for above- and on-property marketing.
Professional attributes, skills & experience:
2-3 years in a devoted hotel marketing role or relevant marketing experience.
Experience in leisure marketing and brand partnerships.
Excellent command of the English language - both written & spoken.
A natural and proven ability with social media, especially Facebook, LinkedIn Instagram
A good knowledge of Excel, PowerPoint, Word.
Good communication and presentational skills.
Bachelor's degree strongly preferred in marketing and communication.
Personal qualities & attributes:
Energy, enthusiasm and a can-do attitude essential
Bright spark with initiative
Hard working, determined and tenacious
Strong project management skills
Highly practical with plenty of common sense
People person and team player
High degree of personal loyalty & integrity
This job description is not an exhaustive list of all job functions that an employee in this position may be asked to perform depending on business needs.
Core Work Activities
Work with the Cluster team and Hotel Sales Leaders to support with the development and execution of a Cluster marketing plan to support the business objectives of the Cluster, including promotions, branding, media campaigns, partnership activity and individual property support
Manage the development and execution of Cluster marketing activity on a national, regional and local level, including an annual calendar of marketing activity and property level activation plans, briefing, budget setting, creative and execution development, media planning, and reporting
Responsible for ensuring the local activation and pull through of all centrally developed marketing initiatives for transient leisure, meetings and events, golf and fitness, and food and beverage at a Cluster and local property level including implementing digital and physical activation items
Work with the Senior Marketing Manager Golf & Fitness to support in the development and activation of Fitness marketing initiatives
Work with the Senior Marketing Manager Food & Beverage to support development and activation of Food & Beverage marketing initiatives, particularly ensuring core concepts are being upheld from a brand perspective
Provide the Cluster with updates on current and planned marketing activity, gain feedback on hotel requirements
Manage all Cluster collateral production requirements, including brochures and presentations, responsible for providing on and above property sales teams with all customer facing assets and providing marketing support for sales driving initiatives
Support Cluster and hotel presence at sales blitz activity, trade shows, sales missions, fayres, open days and customer events
Responsible for executing Marriott Rewards activity on behalf of allocated cluster
Cluster Hotel Support:
Responsible for ensuring hotel activation packs for all marketing activity are activated to ensure campaigns are pulled through to a property level on time, on brand and with maximum impact.
Provide support and guidance to the hotels and/or associated third parties (agencies / freelancers) for activating social media channels, including providing content calendars, reviewing proposed property social media campaigns, reviewing audits of social media channels in partnership with MDS, and approving the implementation of new social media channels.
Provide support and guidance to the hotels for activating public relations opportunities on behalf of the Cluster when opportunities arise and ensuring the correct procedures are followed with the regional PR agency.
Play a supporting role during property photo shoots, including ensuring brand photographic guidelines are adhered to, guidance on use of the photography playbook, and photography audits
Support all hotel collateral production requirements, including brochures and presentations, including auditing collateral usage and suite of collateral and recommending required collateral.
Support the Cluster Director of Sales and Director of Marketing Provinces with regular hotel marketing audits and action outcomes
Assist with hotel marketing planning, providing tools and resources for effective marketing planning
Responsible for providing marketing support for properties undergoing renovation including managing marketing critical path and pre, during and post communications plans
Manage BrandWorks usage, including creation and approval of collateral and landing page creation, and manage assets contained within MDAM system
Support with BrandVoice roll outs and questions, including usage and implementation, monitoring MOPPS usage
Manage local hotel email tool usage and execution, including reporting on usage and quality of content
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
Job: Sales and Marketing
Requisition ID: 170027PA